AstroNova Launches New Product Identification Microsite Featuring Market-Leading, Digital Solutions That Deliver “The Labels You Want, When You Need Them”®

June 1, 2020

WEST WARWICK, R.I.--(BUSINESS WIRE)-- AstroNova, Inc. (NASDAQ: ALOT), a global leader in data visualization technologies, today announced that its Product Identification business unit has launched a global interactive microsite that gives businesses and brand owners the in-house labeling solutions to take full control of their digital print packaging needs.

The new site, highlights five of the most in-demand QuickLabel® and TrojanLabel® products, ranging from professional tabletop printers to a market-leading, in-house overprinting system for converters and manufacturers. Each of these solutions delivers on the Product ID unit’s commitment: "The Labels You Want, When You Need Them."

“The way business is conducted has changed dramatically in recent months, a shift that is only expected to accelerate as the world emerges from COVID-19,” said Mohit Bhushan, AstroNova’s Global Director of Product Management. “Our new microsite plays directly into the global trends related to digital print for packaging, environmental sustainability, the growth of independent consumer brands and the increasing role of e-commerce as the primary means of business-to-business transactions. The benefits of our solutions are conveyed in product stories told through quick-read content, bold videos and vibrant imagery, along with virtual product tours and interactive pop-ups. Customers can schedule virtual product demos and download white papers that show them how our solutions help cut costs, speed production time, reduce waste and eliminate excess inventory. The site also reflects our strategy of driving digital engagement with our customers to market new products, enhance cross-selling opportunities and build durable relationships.”

The microsite features three printing solutions from QuickLabel, the industry leader in tabletop printers for in-house custom labels: the QL-850 wide-format printer for food inkjet technology; the QL-120X professional tabletop digital label printer; and the QL-300, the world's first five-color tabletop label printer. TrojanLabel, an innovative leader in professional digital label presses, features the intuitive T2-C high-volume tabletop press, and the new T3-OPX durable overprinting system for converters and manufacturers.

For more information, visit the new AstroNova Product ID microsite at

About AstroNova

AstroNova, Inc. (NASDAQ: ALOT), a global leader in data visualization technologies since 1969, designs, manufactures, distributes, and services a broad range of products that acquire, store, analyze, and present data in multiple formats.

The Product Identification segment offers a complete line-up of labeling hardware and supplies allowing customers to mark, track, and enhance the appearance of their products. The segment is comprised of three business units: QuickLabel®, the industry leader in tabletop digital color label printing; TrojanLabel®, an innovative leader for professional label presses; and GetLabels™, the premier supplier of label materials, inks, toners, ribbons, and adhesives, all compatible with the major printer brands. Supported by AstroNova’s customer application experts and technology leadership in printing, material science, and high-speed data processing, customers benefit from an optimized, “total solution” approach.

The Test and Measurement segment includes the AstroNova Aerospace business unit, which designs and manufactures flight deck printers, networking hardware, and related accessories serving the world’s aerospace and defense industries with proven advanced airborne technology solutions for the cockpit and the cabin; and the Test and Measurement business unit, which offers a suite of products and services that acquire, record, and analyze electronic signal data from local and networked sensors.

AstroNova is a member of the Russell 3000® Index, the Russell 2000® Index, the Russell Microcap® Index, and the LD Micro Index (INDEXNYSEGIS: LDMICRO). Additional information is available by visiting

Jennifer Pray
Sr. Manager, Marketing Communications
AstroNova, Inc.
+1 401 828 4000

Source: AstroNova, Inc.

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